Udi’s

As someone with a gluten intolerance, I am a frequent consumer of Udi’s products. Whenever I shop the brand in the grocery store, I consider how I would design it differently.

As a personal project, I decided to bring my idea to life. I simplified the logo by omitting the bounding shape as well as the banner shape in the subtitle. I chose similar, more modern sans serif fonts and reintroduced possibility for color variety with the apostrophe. Finally, I reimagined the packaging of existing Udi’s products by implementing the new brand elements.