HarperSage x
Freedom Network USA
HarperSage is a women-owned clothing brand with a mission to combat human trafficking. They frequently collaborate with Freedom Network USA to create products and initiatives that support survivors. Together they launched The Decal Project, an initiative encouraging shoppers to spread awareness.
I designed a window decal that was included free with purchases during the initiative. Buyers were encouraged to place the decal somewhere visible in their community. The design is intended to be eye-catching and approachable, but not distracting from the cause.
First design round
Second design round
Final Design
The final design features a QR code to direct viewers to the campaign landing page where they will have the opportunity to donate or read more about the cause.
